I see RBLX as a Hold now, and I will see the Roblox stock as a buy only when I see signs that RBLX is successfully penetrating new age groups and it is able to monetize users in new ways beyond just selling its virtual currency. Looking ahead, Roblox Corporation has multiple growth drivers, but there are concerns about RBLX's user demographics, reliance on app stores and competition. Roblox trades at a premium over listed game developers, but it is still valued at a discount to game design software company Unity Software Inc. The market values RBLX at consensus forward FY 2021 and FY 2022 Enterprise Value-to-Revenue multiples of 19.7 times and 15.0 times, respectively. Roblox was listed on the New York Stock Exchange or NYSE on Mavia a direct listing, and its last traded price of $76.79 as of Marepresented a 71% premium to the stock's reference price of $45 which was pegged to its most recent round of fund raising. I have a Neutral rating for Roblox Corporation ( NYSE: RBLX). Photo by Ian Tuttle/Getty Images Entertainment via Getty Images Elevator Pitch
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